01Parties and definitions

"We", "us" and "Bold Bookings" mean Bold Bookings Ltd, a company registered in England and Wales (company number to follow on the master services agreement), with its registered office at 86–90 Paul Street, London EC2A 4NE.

"You" and "the Client" mean the business that has engaged us under a master services agreement or order form referencing these terms.

"Services" means the cold-outbound services described in the relevant order form, including some or all of: list research, sender infrastructure setup and warm-up, copywriting, sequence delivery, reply handling and reporting.

"Qualified Meeting" means a discovery call between you and a prospect who matches the ICP defined in the order form, who has decision-making authority or material influence over the relevant decision, and who attends the call. The exact qualification criteria for each engagement will be set out in the order form.

02Our services

We will provide the Services with reasonable care and skill, using suitably experienced staff. The exact scope, deliverables and timelines for each engagement are set out in the order form.

We will perform an onboarding process that typically takes seventeen working days. We do not guarantee a specific number of Qualified Meetings within any particular timeframe; volume depends on factors such as the size of your TAM, the strength of your offer, your domain reputation history and the responsiveness of your market.

03Fees and payment

Our default model is pay-per-Qualified-Meeting. The price per Qualified Meeting will be set out in the order form and is exclusive of VAT.

We invoice fortnightly, in arrears, for Qualified Meetings completed during the relevant period. Invoices are payable within fourteen (14) days of the invoice date by bank transfer in pounds sterling.

Late payments accrue interest under the Late Payment of Commercial Debts (Interest) Act 1998 at the statutory rate. We reserve the right to suspend the Services in the event of an unpaid invoice that is more than thirty (30) days overdue, having given seven (7) days' written notice.

Where an order form specifies a fixed fee, retainer or set-up charge, those amounts are payable in addition to or in place of the per-meeting fee, as set out in the order form.

04Client obligations

You agree to:

• Provide accurate information about your business, ICP, offer and pricing during onboarding.
• Make a sales-trained decision-maker available for the kickoff call and for review of copy at agreed checkpoints.
• Not give us any leads, contact data, customer lists, or marketing material that you do not have the right to share with us under applicable data protection laws.
• Take Qualified Meetings in good faith, attend them as scheduled, and notify us promptly if a meeting was not in fact qualified under the agreed criteria.
• Respond to invoices and notices promptly, and keep your billing details up to date.

05Intellectual property

You retain all rights in your brand, content, customer data and any material you supply to us. You grant us a non-exclusive licence to use that material solely for the purpose of providing the Services.

We retain all rights in our pre-existing materials, frameworks, methodologies, sender architecture, internal tools and reporting templates ("Bold Bookings IP"). Nothing in these terms transfers ownership of any Bold Bookings IP to you.

On full payment of all sums due under an engagement, we grant you a perpetual, non-exclusive licence to use the bespoke deliverables we created specifically for that engagement (the actual sequences, list segments and copy variants) for your own internal business purposes.

We may reference the existence of our engagement, anonymised metrics, and your business name in our case studies and marketing, unless you opt out in writing at the start of the engagement.

06Confidentiality

Each party agrees to keep confidential any information shared by the other party that is marked confidential or that a reasonable business would treat as confidential, and to use that information only for the purpose of performing or receiving the Services. This obligation continues for three (3) years after the engagement ends.

Confidentiality does not apply to information that is or becomes publicly available without breach, was already known to the receiving party, is independently developed, or is required to be disclosed by law or regulator.

07Data protection

We process personal data in our role as a separate or joint controller, depending on the activity, in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR).

Our full processing practices are set out in our privacy notice, which forms part of these terms by reference. For specific engagements involving the processing of your customer data on your behalf, we will sign a separate data processing addendum (DPA) on request.

08Warranties

We warrant that we will perform the Services with reasonable care and skill, and in compliance with applicable laws including UK GDPR and PECR.

We do not warrant any specific commercial outcome — including, without limitation, a particular reply rate, meeting volume, conversion rate, pipeline value, or close rate — except as expressly set out in an order form. Cold outbound depends on factors outside our control including market conditions, the receptiveness of recipients, and the competitiveness of your offer.

Save as expressly set out in these terms, all warranties, conditions and representations (whether express, implied, statutory or otherwise) are excluded to the fullest extent permitted by law.

09Limitation of liability

Nothing in these terms limits or excludes either party's liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be limited or excluded by applicable law.

Subject to the above, our total aggregate liability arising out of or in connection with the Services in any twelve (12) month period — whether in contract, tort (including negligence), breach of statutory duty or otherwise — is limited to the fees actually paid by you to us in that twelve-month period.

Neither party shall be liable for any indirect, special or consequential loss, including loss of profits, loss of revenue, loss of business opportunity, loss of goodwill, or loss of anticipated savings, however arising.

10Term and termination

The engagement starts on the date set out in the order form and continues on a rolling basis until terminated. Either party may terminate the engagement on thirty (30) days' written notice for any reason.

Either party may terminate immediately if the other party (a) commits a material breach that is not remedied within fourteen (14) days of written notice, or (b) becomes insolvent, enters into administration, or is unable to pay its debts as they fall due.

On termination, you remain liable for fees in respect of any Qualified Meetings booked or completed before the termination date, and for any other amounts properly invoiced.

11Force majeure

Neither party will be liable for any failure or delay in performance caused by events outside its reasonable control, including but not limited to acts of God, war, civil unrest, government action, network failures, third-party service outages (including outages affecting major email providers) and pandemic-related restrictions. The affected party will use reasonable efforts to resume performance as soon as practicable.

12Changes to these terms

We may update these terms from time to time. The current version is always published at boldbookings.com/terms. Material changes will be notified to active clients in writing at least thirty (30) days in advance.

13General

These terms, together with the relevant order form and any signed master services agreement, form the entire agreement between the parties on this subject and supersede any prior discussions or correspondence.

If any provision of these terms is found to be invalid or unenforceable, the remaining provisions will continue in full force.

No party may assign or transfer these terms without the other's written consent, except that we may assign to a successor in connection with a merger, acquisition or reorganisation.

A person who is not a party to these terms has no rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of these terms.

14Governing law and jurisdiction

These terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims) are governed by, and construed in accordance with, the laws of England and Wales.

The parties irrevocably agree that the courts of England have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these terms.

15Contact

Any notice under these terms should be sent in writing to:

Bold Bookings Ltd
4th Floor, 86–90 Paul Street
London EC2A 4NE
United Kingdom

Email: [email protected]